Shif
WELCOME
I’m Lana Shif, Fractional Marketing Partner
for B2B Teams with Complex Products.
I bring strategy, UX thinking, and creative direction. I help you make the story clear, then make it perform.
About me
Some time ago I made my first website when I started as a marketing manager at Wix. Since then I’ve worked in startups and big global companies.
Today I help teams with complex products tell a clear story, build smart experiences, and turn attention into growth.
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So what can I do for you as a Fractional Marketing Partner? Think of me as your senior marketing brain and creative judgment, without hiring full time.
I can lead the strategy, shape the messaging, and stay close to execution, especially website, funnel, and content work where UX and taste make the difference.
My Skills
Marketing Strategy
A focused plan. Priorities, channels, and a roadmap you can actually execute.
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User Experience
UX thinking for websites and funnels. Structure, flow, and conversion.
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Product Marketing
Positioning, messaging, launches, and sales enablement for complex products.
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Analysis and Data
Tracking, insights, testing. I use data to choose the next best move.
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Branding
A clear story and consistent voice. So your brand feels confident and credible.
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Creative Management
Creative direction with strong taste. Quality control across content and design.
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SELECTED wORK
A few examples. Marketing strategy, UX, creative management and execution. Results are a mix of metrics and real world impact.
SOME FUN FACTS
#1
Made a movie
Joined the epic “Dau” shootings in Kharkiv in 2010 as a Film Crew Administrator. Since then, I can communicate well with all kinds of creative people.
#3
Won an ice skating tournament
At the age of 6 I won the first (and only) place in the tournament and decided to leave professional sports right after. Now I prefer Winter over the Summer Olympics and really enjoy winning.
#4
Sat in Nazarbayev`s chair
It happened right after the Kazakhstan President`s press-conference. When working in a PR-agency, I also dealt with show-biz celebs and even shook some oligarchs' hands. Learned that everything is possible.
