Shif
WELCOME
I’m Lana Shif, Fractional Marketing Partner
for B2B Teams with Complex Products.
I bring strategy, UX thinking, and creative direction. I help you make the story clear, then make it perform.
About me
Some time ago I made my first website when I started as a marketing manager at Wix. Since then I’ve worked in startups and big global companies.
Today I help teams with complex products tell a clear story, build smart experiences, and turn attention into growth.
So what can I do for you as a Fractional Marketing Partner? Think of me as your senior marketing brain and creative judgment, without hiring full time.
I can lead the strategy, shape the messaging, and stay close to execution, especially website, funnel, and content work where UX and taste make the difference.
My Skills
Marketing Strategy
A focused plan. Priorities, channels, and a roadmap you can actually execute.
User Experience
UX thinking for websites and funnels. Structure, flow, and conversion.
Product Marketing
Positioning, messaging, launches, and sales enablement for complex products.
Analysis and Data
Tracking, insights, testing. I use data to choose the next best move.
Branding
A clear story and consistent voice. So your brand feels confident and credible.
Creative Management
Creative direction with strong taste. Quality control across content and design.
SELECTED wORK
A few examples. Marketing strategy, UX, creative management and execution. Results are a mix of metrics and real world impact.
SOME FUN FACTS
#1
Made a movie
Joined the epic “Dau” shootings in Kharkiv in 2010 as a Film Crew Administrator. Since then, I can communicate well with all kinds of creative people.
#3
Won an ice skating tournament
At the age of 6 I won the first (and only) place in the tournament and decided to leave professional sports right after. Now I prefer Winter over the Summer Olympics and really enjoy winning.
#4
Sat in Nazarbayev`s chair
It happened right after the Kazakhstan President`s press-conference. When working in a PR-agency, I also dealt with show-biz celebs and even shook some oligarchs' hands. Learned that everything is possible.
