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UX, CRO & Performance Marketing at Taboola

The full spectrum - from onboarding flows that cut churn to conversion experiments that moved the needle, to creative strategy that scaled paid acquisition across platforms.

In-App Onboarding & Guidance

Built Taboola's WalkMe integration end-to-end: user research, onboarding scenarios, wireframes, microcopy, and implementation. Designed personalized welcome flows and feature walkthroughs that drove a 9% lift in feature adoption and reduced churn.

Conversion Rate Optimization

Led a full audit of the 4-step sign-up wizard using 3rd-party tools and GA data. Identified friction points field-by-field, designed solutions, and delivered a prioritized A/B test roadmap—from quick copy wins to dev-heavy UX improvements.

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Paid Acquisition Creative

Defined creative strategy and managed multilingual asset production for Facebook and native campaigns. Ran systematic A/B tests across audiences, visuals, and messaging to optimize traffic acquisition at scale.

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